The Efficiency of Google Ads
“Why use AdWords Services” and “Does Google AdWords (Pay Per Click ) Work?” are fairly common keyword phrase searched on Google, which indicates that there are a bunch of entrepreneurs and company owners out there who have heard about Google AdWords but aren’t sure if and how it can perform for them. We believe that AdWords – Google’s hugely successful pay-per-click (PPC) advertising system – can work for almost any type of business. Using AdWords Services (or any PPC platform) needs time and money, but thousands of organizations have found that it’s time and money well spent, because AdWords delivers measurable ROI. We’ve devoted countless pages to how you should use AdWords. In this post, we’ll answer the question of why you should use it.
Before any of our SEO-loving readers get up in arms, let me preface this by saying that we’re not suggesting that you do PPC to the exclusion of other marketing activities. As always, we recommend a healthy balance of marketing and advertising channels, including organic search (check out our recent Some step guide to ranking for a keyword), email marketing, events, social media and other lead sources. How you allocate your marketing budget will depend on which channels turn out to be most effective for your business.
But if you’ve never used Google AdWords before, and you’re wondering whether or not it’s beneficial, this post is for you. Here are Some Top reasons to use Google AdWords.
AdWords Is Scalable
One of the hardest challenges for any internet marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads. Google AdWords is highly scalable, which is why some business spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a worthwhile rate, there is no reason to randomly cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for companies that need a lot of leads but are short on time and heads.
AdWords Is Measurable
In comparison to traditional marketing programs like TV and magazine advertising, online marketing is highly measureable, and AdWords PPC is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Then there’s the whole “not provided” fiasco. Social media Marketing Services can be similarly challenging to measure. In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly figure out if your campaigns are sucking or returning ROI.
AdWords Is Faster than SEO
For new companies and websites, it can take months to see results from SEO. This identified “penalty” used to be referred to as the Google sandbox effect – people assumed Google was purposefully filtering new websites out of the results. More likely the problem is that competition is tough and it takes time for a web site to “prove” itself and earn authority and links.
AdWords is a great workaround for new organizations because you don’t have to wait around so long to see outcomes. While working on your site’s SEO, you can put resources into an PPC Services marketing campaign and start getting impressions and clicks instantly. Because it’s so speedy, it’s also a good way to test whether a given keyword or audience is worth pursing via organic search – if it converts well in AdWords Marketing Services, you can deduce that it’s worth trying to rank for in SEO and build out your content in that area. (Just one of the ways that AdWords and SEO Services are two great tastes that taste great together.)
AdWords Traffic Could possibly Convert Better than Organic Traffic
organic traffic is great, we don’t knock it! But there’s some facts that paid search traffic converts much better than organic traffic – with conversion rates up to two times higher. (Conversion rates vary by industry, and as always, this may not be true for your specific business, but you won’t know until you try.) This is most likely due to the fact that paid search traffic is more targeted and qualified (due to those targeting options we talked about above), and that queries that result in ad clicks are much more likely to be professional in nature, rather than informational.